SHEIN村的局限与“大中国”

Core Viewpoint - The article discusses the transformation of China's economy and the impact of SHEIN on the local garment industry, highlighting the challenges faced by small businesses in the context of rapid supply chain changes and shifting market dynamics [1][2][3]. Group 1: SHEIN's Business Model and Impact - SHEIN operates on a model characterized by ultra-low prices and rapid delivery, with no inventory, allowing for immediate production increases based on demand [2]. - Small businesses in regions like "SHEIN Village" are struggling with tight delivery schedules and minimal profits, often earning only 0.2 to 0.3 yuan per item, leading to complaints about the sustainability of this business model [2][3]. - The reliance on older workers (ages 40-60) in the garment industry raises concerns about the future workforce, as younger individuals are less inclined to enter low-margin sectors [3]. Group 2: Economic Transition and Investment Trends - China's economy is undergoing a structural transformation, with labor-intensive industries shrinking due to rising labor costs and demographic changes, accelerated by U.S. tariffs on Chinese goods [6]. - Direct investment from China to ASEAN countries has increased significantly, reaching approximately 2.6 times the levels seen from 2010 to 2012, with a focus on manufacturing rather than real estate and finance [6]. Group 3: Comparison with Japan and Future Outlook - Unlike Japan, which experienced industrial hollowing, experts believe China will not follow the same path due to its large domestic market and government-led industrial upgrades [7]. - The emergence of advanced technology sectors, such as electric vehicles, indicates a different form of structural transition, characterized by cross-border expansion rather than mere supply chain replacement [7]. Group 4: Japanese Companies and Market Strategy - Japanese companies are facing a transformation in their operations in China, shifting focus towards the Chinese market rather than solely relying on manufacturing bases [8]. - There is a growing recognition among Japanese firms of the need to protect their supply chains in ASEAN from Chinese competition, emphasizing the importance of collaboration with Chinese enterprises to access the larger market [9].