价格腰斩！很多人爱吃，“今年供应量甚至可能翻倍”

Core Viewpoint - The article discusses the significant drop in blueberry prices during the current sales season, attributed to a substantial increase in supply and improved cultivation techniques, leading to a potential shift in consumer perception of blueberries as a high-priced fruit [1][2][12]. Price Trends - Blueberry prices in supermarkets range from 40 to 60 yuan per jin, with 125g packaged blueberries priced between 10 to 18 yuan, significantly lower than last year's prices [1]. - The price of blueberries at the production level has decreased by 20% to 30% year-on-year as of the end of March, with some mid-range varieties experiencing price cuts of nearly 50% [2][10]. - The price drop began in February, with prices stabilizing or slightly increasing in March, particularly for larger blueberries [4][10]. Supply Dynamics - The expected increase in blueberry supply this year is estimated at 70% to 80% compared to last year, with some optimistic forecasts suggesting a potential doubling of supply [2][12]. - The expansion of blueberry planting areas, particularly in regions like Yunnan and northern provinces, has contributed to the increased supply [12][18]. - The market has seen a rise in online sales and promotional activities, which have further supported blueberry prices despite the overall decline [4][14]. Consumer Behavior - Consumers have reported improved taste and quality of blueberries this year, attributed to the introduction of new, sweeter varieties and favorable growing conditions [17]. - The increase in blueberry sales is also linked to the growing acceptance and recognition of Yunnan blueberries among consumers [20][18]. Future Outlook - The article suggests that while blueberry prices may stabilize in the short term, there could be fluctuations as supply peaks and quality varies [24][26]. - The potential for blueberries to shed their "high-priced fruit" label is discussed, with industry experts indicating that increased production and improved supply chain efficiencies could lead to sustained lower prices [25][26]. - The blueberry market may face increased competition, particularly in the lower-end fruit segment, which could lead to price wars [25].