Core Viewpoint - The article highlights a consumer's complaint against a celebrity influencer for selling synthetic meat products labeled as "original cut lamb" during a live stream, raising concerns about food safety and authenticity in the live commerce industry [1][2]. Group 1: Incident Details - Consumer Shen reported purchasing "selected fatty lamb rolls" from influencer Wu Yunfei's live stream, which were later found to contain additives like phosphates and sodium citrate, contrary to the product description [2]. - Wu Yunfei claimed in the live stream that his lamb rolls were of a superior quality compared to those available in the market, which he described as "spliced" [2]. - Shen drove from Liaoning to the market supervision bureau to file a complaint, presenting transaction records that led to a confrontation with the company's representatives, who initially denied knowledge of the product's source [3]. Group 2: Company Response and Market Reactions - The manufacturer admitted to the wrongdoing and attempted to settle the issue financially with Shen, who refused the offer [4]. - Wu Yunfei has not publicly responded to the allegations as of now [5]. - The incident reflects a broader issue in the live commerce sector, as other influencers have faced similar accusations of misrepresenting products, indicating a potential trend of consumer distrust in live-streamed food sales [7].
赵本山徒弟涉嫌卖假“原切肉”
券商中国·2025-03-30 10:06