热搜爆了！金秀贤痛哭道歉！大量品牌切割，违约金或高达1000万美元

Core Viewpoint - The article discusses the recent controversy surrounding South Korean actor Kim Soo-hyun, who is facing public backlash due to rumors of a romantic relationship with the late actress Kim Sae-ron and related debt disputes. Kim Soo-hyun held a press conference to address these issues and deny the allegations against him [1][11]. Group 1: Press Conference and Denials - Kim Soo-hyun held a press conference on March 31, where he expressed his sorrow and apologized, stating that he chose to be an actor over personal relationships [5][6]. - He denied having a romantic relationship with Kim Sae-ron during her underage years and refuted claims that he pressured her regarding debts, which allegedly led to her suicide [8][11]. - Kim Soo-hyun's lawyer announced plans to file a criminal lawsuit against Kim Sae-ron's family and a research institute, seeking 12 billion KRW (approximately 5.916 million RMB) in damages [4][9]. Group 2: Impact on Career and Brand Endorsements - Following the controversy, many brands associated with Kim Soo-hyun have begun to sever ties, with potential penalties for breach of contract estimated to reach up to 100 million USD [13][17]. - Kim Soo-hyun's endorsements span various sectors, including luxury fashion and electronics, with annual endorsement income estimated between 10 billion to 20 billion KRW (approximately 750,000 to 1.5 million USD) [14][16]. - Several brands, including Eider and CJ Group, have already removed his images from their platforms and announced they would not renew contracts, indicating a significant impact on his marketability [16][17].