暴走中国酒博会：白酒，要低度！气泡，救黄酒？ | 酒业内参

Core Viewpoint - The article highlights two significant trends observed at the 22nd China International Wine Expo: the shift towards lower alcohol content in baijiu and the ongoing struggle for yellow wine to attract younger consumers [2][3]. Group 1: Baijiu Trends - The consensus in the baijiu industry is a move towards lower alcohol content, driven by both industry adjustments and changing consumer preferences [3][4]. - At the expo, popular low-alcohol products from brands like Luzhou Laojiao, Yanghe, and Fenjiu attracted considerable attention, indicating a consumer shift towards these offerings [5][7]. - Consumers expressed a preference for low-alcohol baijiu due to its smoother taste and quicker recovery after drinking, which aligns with the evolving drinking habits across different age groups [8][9]. Group 2: Yellow Wine Challenges - Yellow wine, despite its historical significance, struggles with low consumer awareness among younger demographics, with traditional consumers primarily being over 35 years old [11][12]. - Leading yellow wine companies are focusing on product innovation and youth-oriented marketing strategies, introducing sparkling and flavored yellow wines to appeal to younger consumers [12][14]. - Observations at the expo indicated a growing interest in sparkling yellow wine among younger attendees, suggesting a potential shift in market dynamics if these products gain traction [16][19].