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日经BP精选:【2025春季】日本推活地图
日经中文网·2025-04-01 03:31

Core Insights - The article discusses the current entertainment brands supported by Japanese people, based on survey data from August 2024 to January 2025, highlighting differences in brand support across genders and age groups [2]. Group 1: Brand Support Analysis - The "Support Map" was created using data from six surveys conducted by GEM Partners, focusing on the entertainment industry [2]. - The map indicates that older fans tend to support popular TV dramas like "御饭团" and "相棒," while younger fans are more inclined towards gaming brands [3]. - Notable gaming brands among younger audiences include "职业棒球之魂" and "eFootball," with a significant male fan base, while "偶像梦幻祭" attracts a predominantly female audience [3]. Group 2: Demographic Insights - The only brand that entered the under-20 demographic is "荒野乱斗" (Brawl Stars), a mobile game known for its quick 3-minute matches [3]. - In the female-dominated fan segments, popular male idol groups such as INI and Hey! Say! JUMP are prevalent, with larger circles indicating higher fan numbers for groups like Snow Man and BTS [3].