不靠超级网红靠店播，广州何以成为直播电商“第一城”？

Core Viewpoint - Guangzhou has established itself as the "first city" of live e-commerce in China, with a retail sales figure of 517.1 billion yuan in 2024, driven by a robust supply chain and rich sources of goods that support the "live e-commerce + industrial belt" innovation model [2][10]. Group 1: Live E-commerce Growth in Guangzhou - In 2024, Guangzhou's live e-commerce retail sales reached 517.1 billion yuan, ranking first in the country [2][10]. - The Douyin e-commerce platform has seen 182 industrial belts in Guangzhou selling through live streaming, the highest in the nation, with overall sales increasing by over 33% year-on-year [10]. - Approximately 69% of merchants generating income through live streaming are utilizing the store-broadcast model, indicating a shift towards this new norm [5][15]. Group 2: Supply Chain and Industrial Belt Advantages - Guangzhou's strong supply chain and proximity to production sources allow for rapid product availability, enabling merchants to complete the entire process from selection to live broadcast in less than half a day [6][9]. - The city is home to the largest fabric market and clothing market in China, with significant daily throughput, supporting the live e-commerce ecosystem [7]. - The integration of local manufacturing capabilities with live streaming has created a "front broadcast, back production" industrial loop, enhancing the efficiency of the supply chain [6][17]. Group 3: Policy Support and Future Development - Guangzhou has implemented various policies to support the live e-commerce industry, including the "Starfire Plan" aimed at assisting small and micro enterprises in digital transformation [14]. - The city is focused on building an international consumption center and has hosted live e-commerce festivals to stimulate consumer spending, with significant sales figures reported [14]. - There is a recognized need for talent development in the live e-commerce sector, with a projected talent gap of 19,415 individuals by 2025, prompting initiatives for collaboration between educational institutions and businesses [14].