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速递|成立仅一年,TikTok Notes或因增长乏力将关停,字节全力押注Lemon8
Z Finance·2025-04-02 00:30

Core Insights - TikTok will officially shut down its Instagram competitor TikTok Notes on May 8, after failing to gain sufficient traction in markets like Canada, Australia, and Vietnam [1] - Users are being directed to switch to Lemon8, another ByteDance product that has shown stronger market appeal with 12.5 million global monthly active users as of December 2024 [1] Group 1 - The decision to close TikTok Notes was made after careful consideration, and users are advised to download and save their personal data [2] - Lemon8, launched in Japan in 2020, has expanded to the U.S. and Southeast Asia, offering a blend of Instagram and Pinterest features along with creative tools for sharing image collections [2] - In light of regulatory challenges in the U.S., ByteDance is strategically promoting Lemon8, including enabling TikTok account login for Lemon8 and facilitating content sharing between the two platforms [2]