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刘畊宏突发!被强制下播
21世纪经济报道·2025-04-02 05:42

Core Viewpoint - Liu Genghong's live fitness session faced a sudden shutdown due to alleged inappropriate attire, sparking significant discussion online. He defended his content and questioned the standards of the platform's moderation [1][11]. Group 1: Incident Overview - Liu Genghong's live stream had over 100,000 viewers when it was abruptly terminated, with the reason cited as "damaged stockings" and "provocative clothing" [1]. - Liu expressed confusion over the moderation standards, emphasizing that his content has consistently promoted health and positivity for nearly four years [1]. - The incident led to a backlash from viewers, with some criticizing the focus on attire rather than fitness [6][7]. Group 2: Background and Career Transition - Liu Genghong, born in 1972, is a singer, host, and actor who gained popularity through a family variety show but saw a decline in attention in recent years [9]. - After signing with Wuyou Media in late 2021, he initially attempted to engage in e-commerce live streaming, which did not yield significant results [9]. - His pivot to fitness live streaming resulted in a notable increase in viewer engagement and popularity [9][11]. Group 3: Viewer Engagement and Performance Metrics - Liu Genghong's recent live streams have seen a drastic drop in viewership, with current numbers ranging from 1 million to 2 million, compared to a peak of 44.76 million [15]. - His secondary account, "Liu Genghong Health," reported average viewership of only 88,000 and sales figures between 75,000 to 100,000 [15]. - Over the past month, Liu's main account lost over 407,000 followers, totaling a loss of 854,500 from its peak of 70.035 million [24]. Group 4: Public Response and Future Outlook - Liu Genghong acknowledged the loss of 1.1 million followers and indicated that he expects this trend to continue, suggesting that follower loss reflects high traffic [27]. - As of the latest report, Liu's follower count stands at approximately 6.1 million, and he plans to celebrate when it reaches 6 million [27].