港澳有钱人，排队往珠海「送钱」

Core Insights - The article highlights the surge in cross-border consumption by residents of Hong Kong and Macau at the Sam's Club in Zhuhai, which has become a popular shopping destination due to its larger space and lower prices compared to local options [3][9][25] - The implementation of policies allowing vehicles from Hong Kong and Macau to enter mainland China has significantly increased traffic and consumer activity at the Zhuhai Sam's Club, leading to a notable rise in sales [5][8][9] Group 1: Consumer Behavior - Approximately 7,000 vehicles with Hong Kong and Macau license plates cross the Hong Kong-Zhuhai-Macao Bridge daily, with many heading directly to the Zhuhai Sam's Club [4][8] - The Zhuhai Sam's Club achieved sales of 2.5 billion yuan in 2023, ranking 7th among over 800 Sam's Club locations globally, driven by the influx of cross-border shoppers [9][25] - The average spending per new member from Hong Kong at the Zhuhai Sam's Club exceeded 6,000 yuan, with 35% of new members being Hong Kong tourists [25] Group 2: Market Dynamics - The article notes a shift in consumer preferences, with many residents of Hong Kong and Macau increasingly opting for shopping in mainland China due to price differences and the availability of larger retail spaces [19][21][22] - The competitive landscape is evolving, with new entrants like Hema Fresh and plans for additional Sam's Club locations in Zhuhai, indicating a growing retail market [40][41] - The retail environment in Hong Kong is facing challenges, with a reported 7.3% decline in total retail sales value in 2024, prompting local retailers to adapt by opening new stores and offering competitive pricing [31][32]