促进客户参与财富管理的四种有效方法

Core Viewpoint - Wealth management companies must undergo significant digital transformation to meet client expectations for personalized and engaging online experiences, as traditional platforms often fail to deliver this, leading to decreased client engagement [1][2]. Group 1: Importance of Digital Transformation - A study indicates that 68% of investors expect their digital experience to match that of top tech companies, highlighting the need for wealth management firms to enhance their online platforms [1]. - Many firms recognize the necessity for digital transformation but face internal challenges in creating flexible online experiences, which can be resource-intensive and slow to market [2]. Group 2: Methods to Enhance Client Engagement - Intuitive Information Presentation: Wealth management firms should create personalized experiences in client portals, utilizing dynamic widgets and mobile-centric designs to enhance engagement [3][4]. - Mobile-Centric User Experience: With 46% of investors accessing accounts via mobile apps, and 76% among millennials, firms need to prioritize mobile-friendly designs that simplify user interactions [5]. - Video Investment Information: The rise of platforms like TikTok and Snapchat has changed content consumption, with video expected to account for 82% of consumer internet traffic by 2025, suggesting that firms should leverage short videos to summarize research and trends [6]. - Advanced Data Analytics: 60% of investors desire better digital tools for managing their investments, indicating that wealth management firms should integrate advanced analytics into their client portals [7]. Group 3: Implementation Strategies - Deployment of Wealth Management Widgets: Utilizing widgets can transform client portals quickly, reducing time to market and implementation costs while providing engaging content and data [8]. - Mobile-First Portal Strategy: LSEG offers solutions to enhance mobile portals, allowing firms to provide tailored user experiences similar to music recommendation systems [9]. - Visual Data Presentation via Video: LSEG's data visualization tools can convert data into engaging short videos, improving client engagement with reports and market data [11]. - Portfolio-Level Analysis Services: Advanced analytics enable clients to develop personalized investment strategies and assess risks, supported by high-quality data and algorithms [12].