全民智驾，芯片变局

Core Viewpoint - The article discusses the evolving landscape of the intelligent driving (智驾) industry, highlighting the shift in market dynamics and the competitive strategies of various companies, particularly focusing on the impact of BYD's recent initiatives on the mid-range intelligent driving chip market [3][12][24]. Group 1: Market Dynamics - The intelligent driving industry is witnessing a significant shift, with BYD's announcement of standardizing high-level intelligent driving across its models, which is expected to raise the baseline for intelligent driving features in the market [9][12]. - The demand for mid-range intelligent driving chips is projected to surge from tens of thousands to millions due to the competitive landscape created by BYD and other domestic brands [12][24]. - The market for low-computing (under 10T AI computing) intelligent driving chips exceeded 10 million units last year, while high-end chips like OrinX and Ascend 610 sold around 2.6 million units [5][6]. Group 2: Competitive Strategies - Companies are adopting a "barbell strategy" in intelligent driving chip selection, focusing on either low-cost entry-level chips for basic safety features or high-end chips for advanced functionalities, leaving mid-range chips in a precarious position [6][7]. - The competition among chip manufacturers is intensifying, with major players like NVIDIA, Huawei, and domestic firms like Horizon and Qualcomm vying for market share in the mid-range segment [14][15][20]. - The article notes that the competitive logic for mid-range chips differs from high-end chips, with a greater emphasis on cost-effectiveness and performance [14][15]. Group 3: Industry Challenges - The article highlights the challenges faced by Mobileye, which has lost its dominant position in the intelligent driving chip market due to increased competition and the rise of local players [24][25]. - The shift towards "全民智驾" (universal intelligent driving) is prompting car manufacturers to demand high-end driving experiences at mid-range prices, creating pressure on chip suppliers to innovate and reduce costs [27][30]. - The article suggests that NVIDIA's current strategy may be overly confident, as it faces competition from newer, more cost-effective solutions from other manufacturers [30][31].