36氪未来消费·2025-04-08 03:03Core Viewpoint - The article discusses the impact of the US-China tariff war on the fashion industry, highlighting the need for companies to adapt their supply chains and production strategies to mitigate risks and maintain competitiveness in a changing landscape [4][16]. Supply Chain Dynamics - The textile industry is experiencing a migration of production from China to countries like Vietnam, Cambodia, and Bangladesh, driven by rising labor costs and regulatory changes in China [5][6]. - The COVID-19 pandemic accelerated this shift, prompting brands to diversify their supply chains and avoid over-reliance on a single country [6][16]. - The concept of "China +1" has emerged, where companies maintain production in China while also establishing additional bases in other countries to enhance resilience [6][7]. Nearshoring Trends - Many companies are exploring "nearshoring," which involves relocating production closer to key consumer markets to reduce shipping times and costs [7][8]. - European luxury brands, such as Hermès and LVMH, are increasingly investing in local production to enhance brand image and maintain product quality [8]. Case Studies: Adidas and Zara - Adidas is shifting towards a "market-oriented supply chain regionalization," focusing on local production in China and other non-sensitive regions to mitigate tariff risks [10][12]. - Zara's parent company, Inditex, maintains a high level of in-house production in Europe, allowing for rapid response to market demands and higher profit margins compared to competitors [13][14]. Strategic Shifts in Fashion Retail - The fashion retail industry is transitioning from a focus on absolute low costs to building supply chain resilience, balancing cost, speed, and risk [14][16]. - Both Adidas and Zara exemplify different approaches to navigating the challenges posed by tariffs and changing consumer preferences, with Adidas focusing on regionalization and Zara on centralized production [14][15].