Canalys·2025-04-09 05:34Core Viewpoint - The global PC market experienced a significant growth in Q1 2025, with total shipments reaching 62.7 million units, a year-on-year increase of 9.4%, driven by preemptive shipping strategies by OEMs ahead of new tariff implementations [1][3]. Group 1: Market Performance - In Q1 2025, notebook shipments (including mobile workstations) reached 49.4 million units, up 10% year-on-year, while desktop shipments (including desktop workstations) totaled 13.3 million units, reflecting an 8% increase [1]. - Lenovo maintained its leading position in the global PC market with shipments of 15.2 million units, achieving an 11% growth. HP followed with 12.8 million units, growing 6% year-on-year. Dell's shipments rebounded to 9.5 million units, marking a 3% increase, while Apple saw a strong 22% growth, reaching 6.5 million units [3][4]. Group 2: Tariff Impact and OEM Strategies - The increase in shipments was largely attributed to OEMs accelerating their shipping schedules to the U.S. market in response to the first round of tariff policies announced by the Trump administration. This proactive approach allowed manufacturers to stock up before cost increases due to tariffs [1][3]. - As new tariffs are set to take effect, OEMs are expected to continue diversifying production away from China to mitigate cost pressures. By the end of 2025, it is anticipated that most PC manufacturers will have shifted their U.S. market shipments to production outside of China [3][4]. - HP's CEO Enrique Lores indicated that by the end of this year, 90% of HP's products sold in the U.S. will be produced outside of China, highlighting the ongoing shift in production strategies among major OEMs [3]. Group 3: Consumer Demand and SMB Challenges - The impact of tariffs on consumer demand is expected to become more pronounced, as rising prices for various goods will force consumers to weigh their spending on more expensive PCs against other daily expenses [1]. - Small and medium-sized businesses (SMBs) may face pressure to delay their device upgrades before Windows 10 reaches its end of service in October 2025. A survey indicated that 14% of SMB partners were unaware of the impending end of service, while 21% knew but had no upgrade plans [1].