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京东国际新动作,自营零售业务「joybuy」在伦敦上线|独家
36氪·2025-04-09 14:08

Core Viewpoint - JD.com is expanding its international presence by launching the "joybuy" brand in the UK market, starting with a test operation in London and aiming to leverage its logistics capabilities to compete in the growing e-commerce sector [3][5]. Group 1: Expansion Strategy - JD.com plans to explore the UK market starting in mid to late 2024, with the "joybuy" brand focusing on self-operated services [3]. - The UK e-commerce market is projected to reach $160 billion in 2024, making it the third-largest e-commerce market globally [5]. - JD.com has previously attempted to enter international markets, including Europe with the "ochama" brand, which combines online and offline shopping experiences [5][6]. Group 2: Logistics and Infrastructure - JD.com has established a robust logistics network, including over 100 overseas warehouses, to support its international operations [6]. - The company aims to achieve a delivery time of "2-3 days" for its overseas warehouse services, enhancing its competitive edge in the e-commerce space [6]. - The logistics capabilities were initially developed to serve B2B clients but are now being integrated into JD.com's self-operated retail business [6]. Group 3: Organizational Changes - JD.com has undergone a recent organizational restructuring, appointing a new leader for its international business while reallocating responsibilities within its home appliance and furniture segments [3].