研报 | 关税变量对显示器需求与售价及AMOLED上游材料的影响

Core Viewpoint - The implementation of reciprocal tariffs by the U.S. starting April 9 is expected to impact the consumer electronics supply chain, particularly in Southeast Asia, leading to potential demand decline and price increases for end products [1][2]. Group 1: Tariff Impact on Supply Chain - The display industry may face tariffs on optical films and AMOLED organic materials, which could affect demand and pricing [1]. - Most of the liquid crystal display panels and related components are produced in Asia and do not directly export to the U.S., thus currently unaffected by the tariffs [1]. Group 2: Consumer Demand and Pricing - The increase in tariffs may lead to higher prices for consumer electronics, potentially affecting consumer confidence and demand for products like TVs and laptops [1]. - The IT market, which was expected to see a recovery in business demand, may experience delays as companies manage IT spending amid uncertain market conditions [1]. Group 3: Brand Strategies - Consumer electronics brands are considering strategies such as delaying shipments from Southeast Asia and optimizing production capabilities in Mexico to mitigate tariff pressures [2]. - With most brands holding about three months of inventory in the U.S., end product prices may start to rise in the second half of the year to offset increased costs from tariffs [2].