乘联分会·2025-04-09 07:57Core Viewpoint - The article provides a comprehensive analysis of the Chinese passenger car market in March 2025, highlighting significant growth in retail and wholesale sales, particularly in the new energy vehicle (NEV) segment, driven by government policies and market dynamics. Market Overview - In March 2025, retail sales of passenger cars reached 1.94 million units, a year-on-year increase of 14.4% and a month-on-month increase of 40.2% [15][16] - Cumulative retail sales for the year reached 5.13 million units, reflecting a 6.0% year-on-year growth [15] - The market is experiencing a shift from traditional fuel vehicles to new energy vehicles, with NEV penetration rates rising to 51.1% in March [25] Production and Sales Analysis - Passenger car production in March 2025 was 2.48 million units, up 11.5% year-on-year and 42.9% month-on-month [19] - Cumulative production for the first quarter reached 6.31 million units, a 14.5% increase compared to the same period last year [19] - Wholesale sales in March hit a record high of 2.41 million units, marking an 8.9% year-on-year increase [19] New Energy Vehicle (NEV) Market - NEV production in March reached 1.17 million units, a 43.0% year-on-year increase [21] - NEV wholesale sales were 1.13 million units, up 35.5% year-on-year [22] - The retail sales of NEVs reached 990,000 units in March, reflecting a 38.0% year-on-year growth [22] Brand Performance - Domestic brands captured 63% of the retail market share in March, with significant contributions from BYD, Geely, and Chery [18] - The retail share of luxury brands decreased to 12.9%, while mainstream joint venture brands saw a decline in market share [18] - BYD led the market with 371,419 units sold, followed by Geely and Tesla [28][29] Export Trends - In March, total passenger car exports reached 391,000 units, a year-on-year decrease of 8% [18] - NEVs accounted for 36.6% of total exports, with significant growth in the export of domestic brands [26] - The export of NEVs in the first quarter reached 40,100 units, a 19.8% year-on-year increase [40][41] Future Outlook - The market is expected to maintain stable growth in April 2025, supported by government consumption promotion policies and upcoming auto shows [31] - The implementation of the vehicle scrappage policy is anticipated to further stimulate demand [31] - The overall trend indicates a shift towards NEVs, with traditional fuel vehicles facing declining demand [43]