滴滴重启巴西外卖业务，国际化浮现新叙事

Core Viewpoint - Didi is re-entering the Brazilian food delivery market with its "99 Food" brand, aiming to provide a one-stop experience for local users and enhance its international business growth, which has shown significant order volume increases in recent quarters [2][18]. Group 1: International Expansion - Didi's international business has become a crucial growth engine, with a reported 10.16 billion orders in Q4 2024, marking a 29.8% year-on-year increase [2][18]. - The company has been expanding its international presence since acquiring the Brazilian ride-hailing platform "99" in 2018, which marked the beginning of its international strategy [4][17]. - Didi's international operations now cover 14 countries across Latin America, Asia-Pacific, and Africa, providing diverse services including ride-hailing, food delivery, and financial services [17][18]. Group 2: Market Dynamics in Brazil - The Brazilian food delivery market is dominated by iFood, which holds approximately 80% market share, presenting a significant challenge for Didi [5][8]. - Despite competition, the Brazilian market shows potential for growth, with only 30% of the population currently using food delivery services, compared to over 50% in China [8][10]. - The Brazilian food delivery market is projected to grow at an annual rate of 15-20%, with a total market size of 139 billion Brazilian Reais in 2023 [7][8]. Group 3: Operational Readiness - Didi has approximately 700,000 active riders in Brazil, covering over 3,300 towns, which provides a solid operational foundation for its food delivery services [10][12]. - The launch of the digital wallet "99Pay" supports various payment functions, facilitating a closed-loop payment system for food delivery orders [12][14]. - Didi's experience in Mexico, where it has successfully integrated multiple services, serves as a model for its operations in Brazil, indicating a higher level of preparedness for re-entering the market [14][15].