Workflow
独家丨蔚来UR负责人离职,夏庆华接任上海区域总经理
雷峰网·2025-04-10 07:45

Core Viewpoint - NIO is undergoing significant internal restructuring, focusing on efficiency and cost management in response to current market conditions [2]. Group 1: Personnel Changes - NIO announced internal personnel changes, with Shen Hong, the former head of User Relations (UR), leaving for personal reasons. Sun Ming, the former general manager of NIO's Shanghai regional company, will take over the UR position [2]. - Xia Qinghua has been appointed as the new general manager of NIO's Shanghai regional company, reporting to company president Qin Lihong [2]. Group 2: Cost Management and Efficiency - Earlier this year, NIO conducted multiple rounds of layoffs in the UR department, with a layoff rate of approximately 10%, varying by region [2]. - CEO Li Bin is implementing a "CBU" mechanism, mandating that every expenditure must yield a return, pushing the organization to shift from a "cost-agnostic service" approach to a focus on internal efficiency [2].