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甲亢哥中国行:8城的流量对撞实验,哪城最佳?
36氪·2025-04-11 14:04

Core Viewpoint - The article discusses the successful China tour of the popular YouTube influencer iShowSpeed (甲亢哥), highlighting his rapid increase in followers and the strategic planning behind his live streaming events in various Chinese cities [5][34]. Group 1: Tour Highlights - iShowSpeed's China tour included visits to eight major cities, with a significant increase of over 2 million followers on YouTube during the two-week period [5][34]. - The live streams averaged over 8 million viewers per session, marking a record for his global travel live streaming [5][34]. - The collaboration with Chinese entertainer Da Zhang Wei (大张伟) was a key highlight, culminating in a memorable performance that attracted significant attention [5][28]. Group 2: Strategic Planning - The tour was organized by two companies: East Goes Global, responsible for itinerary planning, and 88rising, managing social media operations in China [7][34]. - The selection of cities was crucial, focusing on popular tourist destinations that would resonate with iShowSpeed's persona and attract viewers [10][34]. - The itinerary was designed to include both iconic landmarks and local experiences, ensuring engaging content for live streaming [20][22]. Group 3: Audience Engagement - The live streams featured interactions with local influencers and fans, enhancing the entertainment value and creating memorable moments [13][15]. - The presence of local internet celebrities, such as the "卤鹅哥," added authenticity and relatability to the content, which resonated well with the audience [24][26]. - The integration of local culture and humor was essential in making the live streams appealing to both domestic and international viewers [24][34]. Group 4: Social Media Strategy - iShowSpeed's social media presence in China expanded significantly, with over 5.57 million followers across various platforms, primarily on Douyin (抖音) [34][40]. - The collaboration with 88rising allowed for tailored content across different platforms, maximizing reach and engagement [34][37]. - The article emphasizes the importance of cross-platform promotion and the role of local influencers in enhancing visibility and engagement for foreign content creators [38][41].