WitsView睿智显示·2025-04-14 09:33Core Viewpoint - The Mini LED TV market is expected to perform exceptionally well in 2024, driven by technological breakthroughs, policy support, and consumer upgrades, with sales projected to reach 6.75 million units, a year-on-year increase of 65% [1]. Group 1: Market Performance - The sales of large-sized Mini LED TVs in China are boosted by the government's subsidy program for replacing old appliances, leading to an upward revision of sales forecasts by 5.4% [1]. - By 2025, nearly 24 new Mini LED models have been launched by various brands, including Hisense, TCL, and Sony, indicating sustained market enthusiasm [1]. Group 2: Product Offerings - Major brands like Hisense and TCL are focusing on large-sized Mini LED TVs, with Hisense introducing multiple models up to 116 inches and TCL offering options up to 98 inches [5][7]. - The introduction of RGB Mini LED technology is gaining traction, with brands like Hisense and TCL showcasing their latest models at CES 2025, enhancing color accuracy and display quality [8][9]. Group 3: Future Outlook - The Mini LED TV market is anticipated to continue its growth trajectory, supported by technological advancements and decreasing production costs, which will enhance market competitiveness [11]. - National policies aimed at providing industry subsidies are expected to lower retail prices for Mini LED TVs, stimulating market demand [11].