Core Viewpoint - The article highlights the strong growth and performance of the pickup truck market in China, focusing on production, sales, exports, and the emerging segment of electric pickups, indicating a robust demand and potential for future expansion [2][3][4]. Production and Sales - In March 2025, the national pickup production reached 56,000 units, a year-on-year increase of 10.7%, with a total production of 132,000 units in the first quarter, up 9.4% year-on-year [2]. - March 2025 saw pickup sales of 58,000 units, marking a 13.1% year-on-year increase and a 33.5% month-on-month increase, the highest level in five years. Total sales for the first quarter were 137,000 units, up 6.8% year-on-year [2]. - The leading companies in the domestic pickup retail market include Great Wall Motors, Jiangling Motors, Zhengzhou Nissan, and Jiangxi Isuzu, maintaining a "one strong, three strong" market structure [2]. Regional Demand - The main sales regions for pickups are concentrated in the Southwest and Northwest, accounting for approximately 48% of total demand in March 2025. The demand in these regions is notably strong [2]. - The article suggests that with the adjustment in the real estate market and the return of migrant workers, there is significant potential for domestic demand growth in the pickup market, particularly in the central and northern regions [2]. Export Performance - In 2024, the total export of pickups reached 233,000 units, representing a growth rate of 76%. In March 2025, exports were 24,000 units, up 20% year-on-year and 22% month-on-month [3]. - The export share of pickups reached 45% of total sales in 2024, with March 2025 seeing an export share of 42%. The first quarter of 2025 also recorded an export share of 45% [3]. - The article notes that the international demand for pickups has been bolstered by a supply gap from international manufacturers, leading to a strong growth trajectory for Chinese pickup exports [3]. New Energy Pickups - In 2024, the sales of new energy pickups reached 12,500 units, a year-on-year increase of 59%. In March 2025, sales were 2,700 units, up 219% year-on-year and 25% month-on-month [4]. - The first quarter of 2025 saw cumulative sales of new energy pickups at 6,200 units, reflecting a growth of 187% [4]. - The article emphasizes the growing market for electric pickups, with companies like Geely and Changan making significant contributions to sales, indicating a shift towards electrification in the commercial vehicle sector [4].
【月度排名】2025年3月皮卡厂商批发销量排名快报