张亮麻辣烫：全球领先者的野心和「慢哲学」

Core Viewpoint - Zhang Liang Spicy Hot Pot has successfully expanded its international presence, with over 100 overseas stores across 21 countries, appealing to a diverse consumer base beyond the Chinese community, establishing itself as a leading example of Chinese cuisine going global [2][10][13]. Group 1: Business Performance and Expansion - The monthly average customer flow at the San Mateo store exceeds 20,000, with annual revenue surpassing 25 million RMB [2]. - Since starting its internationalization in 2019, Zhang Liang Spicy Hot Pot has opened over 100 stores globally, with a total of more than 4,500 chain stores [2][7]. - The upcoming Paris store will serve as a key hub for expanding the brand's presence in Europe [14]. Group 2: Market Strategy - The company has adopted a multi-target market strategy, establishing stores in major cities across various countries, including Japan, the USA, Australia, and Canada [10][24]. - The brand's entry into new markets is characterized by strategic placements in high-end shopping areas and university neighborhoods, effectively targeting young consumers [11][12]. - Zhang Liang Spicy Hot Pot has developed a robust global supply chain in collaboration with top suppliers, ensuring high-quality ingredients that meet local standards [24][25]. Group 3: Product Innovation - The company offers a variety of soup bases to cater to diverse regional and consumer preferences, including options like Sichuan beef oil pot and coconut curry pot [18][20]. - Recently, three new "master soup bases" were launched, each designed to meet the tastes of different markets, showcasing the brand's commitment to innovation [20][21]. - The development of these soup bases reflects a meticulous approach to consumer preferences, combining traditional techniques with modern demands [21]. Group 4: Long-term Vision - Zhang Liang Spicy Hot Pot emphasizes a long-term business strategy, focusing on building a solid operational foundation before rapid expansion [27][28]. - The company aims to create a sustainable business model rather than pursuing short-term profits, indicating a commitment to longevity in the international market [27][30]. - The brand's philosophy centers on enhancing consumer proximity rather than merely outpacing competitors [30].