火爆！关税冲击下，China Travel变China Shopping

Core Insights - The upcoming "May Day" holiday is expected to see a significant increase in travel activity, with domestic flight bookings exceeding 3.33 million, a year-on-year growth of approximately 36% [2]. - The trend of "China Travel" transforming into "China Shopping" is emerging, driven by foreign tourists looking to take advantage of shopping opportunities in China [3][12]. Domestic Travel Trends - Domestic travel is booming, with Tuniu reporting over 100% year-on-year growth in domestic travel bookings for the "May Day" holiday [5]. - There is a notable shift towards smaller cities, with travel to four-tier and below cities seeing a 25% increase, outpacing growth in higher-tier cities by 11 percentage points [5]. - The demand for high-star hotels in county-level cities is significantly higher than in high-tier cities during the holiday [5]. Event and Experience Enhancements - Local tourism authorities are enhancing visitor experiences by introducing immersive activities such as flower exhibitions and cultural markets, with a 220% increase in searches for night markets and events [6]. - Concerts and music festivals are being organized to attract younger tourists during the holiday [6]. Travel Planning and Booking Behavior - Many travelers are creatively combining holidays, such as "spring break + May Day," to maximize travel experiences and cost-effectiveness [8]. - The proportion of cross-city accommodation bookings has surpassed 80%, with expectations that 20% of users will engage in extended stays [8][11]. International Travel Growth - There has been a significant increase in international travel, with 177 new cities added to international flight destinations compared to last year [11]. - The number of foreign tourists visiting China is also on the rise, with a 173% year-on-year increase in inbound travel orders during the "May Day" holiday [12]. Popular Inbound Destinations - Major inbound travel destinations remain concentrated in first-tier and new first-tier cities, with countries like South Korea, Japan, and Malaysia being top sources of tourists [13]. - The recent visa agreements with Malaysia are expected to further boost travel, with a 62% increase in flight operations between China and Malaysia this year [13]. Overall Market Outlook - The overall tourism market for the "May Day" holiday is anticipated to be vibrant, driven by both domestic and international travel trends [14].