近十家楼盘，突发声明！“个别中介请自重”

Core Viewpoint - The article highlights the prevalence of false advertising in the Shanghai real estate market, particularly regarding misleading promotional offers and low-priced listings that do not reflect actual market conditions [2][10][12]. Group 1: False Advertising and Regulatory Response - A specific case involved a Shanghai real estate company that faced penalties for posting misleading low-price listings on social media, resulting in fines of 30,000 RMB and 10,000 RMB for the company and account manager, respectively [3][5]. - Many real estate companies in Shanghai have issued statements condemning the spread of false information by external parties, emphasizing that all official pricing and promotional information should come from authorized sales channels [10][11][12]. - The Shanghai municipal authorities have maintained a strict regulatory stance against real estate-related self-media accounts, having taken action against 98 accounts for disseminating false information [14]. Group 2: Market Trends and Price Movements - In March, there was a notable increase in the number of cities experiencing rising housing prices, with 24 cities, including Shanghai, reporting month-on-month price increases [17]. - The overall real estate market showed signs of stabilization and improvement in transactions, with a slight decrease in new housing sales area and sales value, indicating a narrowing decline compared to previous months [18]. - Experts predict that with the implementation of supportive policies and an increase in quality housing supply, the core cities' real estate markets are expected to continue recovering in the second quarter [18].