百亿营收背后，卡游如何与IP「双向赋能」？

Core Viewpoint - The "Guzi Economy" is gaining momentum, and the value derived from IP (Intellectual Property) is being widely recognized in the market [1] Market Overview - Among various categories of Guzi, trading cards are experiencing rapid growth due to their high playability, collectible value, and social attributes. In 2023, China's collectible card market reached 15.89 billion yuan, a year-on-year increase of 40.5%. CITIC Securities predicts that this sector may exceed 35 billion yuan by 2027, with a compound annual growth rate (CAGR) of over 20% [2] Company Performance - The performance of leading company KAYOU reflects the heat in the card market. From 2022 to 2024, KAYOU achieved revenues of 4.13 billion yuan, 2.66 billion yuan, and 10.06 billion yuan, with adjusted net profits of 1.62 billion yuan, 930 million yuan, and 4.47 billion yuan respectively [3] Strategic Development - KAYOU is exploring more development possibilities in the rapidly growing market by continuously innovating expression methods, deeply co-creating with copyright holders, and enhancing IP's commercial value through precise market insights and strong operational capabilities [4] IP Activation - The demand for cards surged during the release of the animated film "Nezha: The Devil's Child," leading to a "card shortage" phenomenon. KAYOU's initial release of 4.5 million card packs sold out within a week, prompting quick restocking and the launch of new products [5] Production and Sales Network - KAYOU operates three production bases and one logistics center in Zhejiang and Guangdong, supporting a nationwide sales network. The company has a comprehensive dealer system with 217 dealers covering the market, allowing for rapid product development and distribution [6] Competitive Advantage - KAYOU's competitive edge lies in its understanding and respect for classic IPs, alongside its product design, innovation speed, and channel positioning. The company actively participates in IP operation and co-creation, moving beyond being a passive recipient of traffic [7] Collaboration and Expansion - KAYOU has established a deep collaboration with Hasbro for the "My Little Pony" series, significantly enhancing the commercial value of the IP. The card products have gained immense popularity on social media, expanding the audience from children to young women [9][10] Financial Growth - KAYOU's revenue is projected to exceed 10 billion yuan in 2024, reaching 10.057 billion yuan, a year-on-year increase of 280%. The adjusted net profit is expected to grow by 380% to 4.466 billion yuan, with an adjusted net profit margin of 44.4% [13] IP Portfolio - KAYOU has developed a diverse IP portfolio, including 70 well-known IPs such as Ultraman, My Little Pony, and Naruto, which enhances brand recognition and attracts a broader fan base [14][15] Market Position - KAYOU ranks first in the collectible card sector within the pan-entertainment toy industry in China, holding a market share of 71.1% [16] Cash Flow and Innovation - In 2024, KAYOU's operating cash flow net inflow reached 5.113 billion yuan, a significant increase of 458%. The company is focusing on product innovation, particularly in contemporary expressions of traditional culture [17] Product Diversification - KAYOU's product structure is evolving from single trading cards to a broader pan-entertainment ecosystem, with rapid growth in creative and stationery products [18][19] Future Outlook - KAYOU's high standards in craftsmanship and product development are expected to further enhance its competitiveness and contribute to the growth of the pan-entertainment product industry [23]