Core Viewpoint - The fifth consumption era is accelerating due to technological changes, particularly the rise of AI [1][6]. Group 1: Definition of the Fifth Consumption Era - The fifth consumption era can be summarized with the "5 S" keywords: Slow, Small, Soft, Sociable, and Sustainable [3]. - "Slow" consumption emphasizes a shift from fast-paced lifestyles to more deliberate and mindful eating, such as slow food that focuses on local produce and home cooking [3][4]. - "Small" consumption indicates a move away from large shopping centers to unique, smaller shops that align with future values [5]. - "Sociable" consumption highlights the importance of communication and interaction, especially in the context of increased isolation during the pandemic [5]. - "Sustainable" consumption focuses on regional economies and a shift from large infrastructure projects to software and community-oriented developments [5]. Group 2: Trends and Predictions - The fifth consumption era is predicted to deepen the "lonely economy," driven by rising single rates, population decline, and aging demographics [6]. - There is a growing interest in new lifestyles and business opportunities in China, inspired by Japan's existing consumption models [7]. - The upcoming study trip to Japan aims to explore the "Japanese model" that has emerged from low-growth conditions, focusing on successful companies in various sectors [7][8].
AI技术普及,或将导致第五消费时代提前到来
创业家·2025-04-23 10:01