极氪四年，决定再次「创业」

Core Viewpoint - Zeekr has successfully transitioned from a nascent brand to a mature luxury automotive brand in four years, marking its evolution with the launch of the Zeekr 007 GT and the initiation of "Zeekr 2.0" phase focused on service-driven luxury [2][19]. Group 1: Brand Evolution - Zeekr celebrates its fourth anniversary and the launch of the Zeekr 007 GT, which is the first model under the newly formed Zeekr Technology Group [2][4]. - The brand's journey began with the Zeekr 001, which has achieved significant sales milestones, including nearly 85,000 units sold in 2024 and over 270,000 units delivered since its launch [6][18]. - The Zeekr 007 GT is positioned as a technology-oriented luxury vehicle aimed at younger consumers, with a price range of 200,000 to 250,000 yuan [6][8]. Group 2: Product Development - The design philosophy of Zeekr emphasizes a blend of various vehicle attributes, resulting in a unique product that combines the best features of sedans, SUVs, and sports cars [5][6]. - The Zeekr 007 GT features advanced design elements and technology, including a new generation EC light-sensitive panoramic roof with a UV blocking rate of 99.99% [8][9]. - Zeekr has introduced a user-centric approach in product development, incorporating feedback from over 2,000 users to enhance design and color options [8][9]. Group 3: Service Strategy - Zeekr aims to redefine luxury by enhancing its service offerings, acknowledging past shortcomings in product iteration and service systems [11][12]. - The company plans to establish a comprehensive service network, expanding its "Zeekr Home" outlets to over 200 by mid-2025, aiming to serve over 1 million users [14][15]. - Unique service offerings include a lifetime warranty on key components without mileage limits and free roadside assistance, setting Zeekr apart in the competitive automotive market [15][16]. Group 4: Future Aspirations - Zeekr aspires to become a leading global luxury electric vehicle brand, targeting annual sales of one million units within the next two years [19]. - The brand's focus on understanding and meeting user needs is seen as essential for establishing a strong market presence and achieving long-term success [19].