记者观察｜智驾宣传：不能光讲能力“上限”，更要讲透安全“底限”！

Core Viewpoint - The article highlights the shift in marketing strategies among automotive companies at the Shanghai International Auto Show, particularly in relation to "intelligent driving" features, following new regulations aimed at curbing misleading advertising practices [1][2]. Group 1: Marketing Changes - Major automotive companies, including BYD and Xiaomi, have toned down their promotion of "intelligent driving" technologies, with BYD changing "high-level intelligent driving" to "driving assistance" [1]. - The China Association of Automobile Manufacturers and the China Society of Automotive Engineers issued a statement urging companies to standardize their marketing practices and avoid misleading claims about driving assistance technologies [1]. Group 2: Industry Context - The article notes that despite the hype, the highest level of autonomous driving available in the Chinese passenger car market is currently only at Level 2, which still requires human control [1]. - Many companies focus on showcasing the upper limits of their intelligent driving capabilities, such as high-speed automatic emergency braking, while neglecting to mention the limitations of these technologies [2]. Group 3: Safety Concerns - The article warns that over-reliance on immature intelligent driving features can increase the likelihood of traffic accidents, highlighting the need for companies to balance marketing with safety education [2]. - It emphasizes that while competition in the automotive market is fierce, companies should prioritize long-term brand reputation and consumer trust over short-term marketing gains [2].