独家丨阿里云新财年渠道政策：季度续费率被取消、新客激励返佣模式调整

Core Viewpoint - Alibaba Cloud has shifted its channel policy this fiscal year from an aggressive approach to a more stable and moderate strategy [1]. Summary by Sections Channel Policy Changes - The overall commission points remain similar to last year, with the maximum base commission set at 39%. However, there are notable adjustments, including the cancellation of the quarterly renewal rate and the merging of annual commissions with growth incentives [2]. - The quarterly renewal rate, introduced last year, required agents to achieve a 90% completion rate to qualify for maximum quarterly commissions. This requirement increased the difficulty for agents to earn high commissions [2][3]. Impact on Agents - The cancellation of the quarterly renewal rate has relieved many agents, as it was seen as detrimental to channel partner development. Agents had previously begun diversifying their business due to the challenges posed by the renewal rate [3]. - The new policy combines annual and growth incentive commissions, changing the calculation method from incremental to total commissions. For example, if an agent's target was 10 million and they achieved 15 million, the commission would now be calculated on the entire 15 million rather than just the 5 million increment [3][4]. Strategic Focus - The new customer incentive commission model has also been adjusted, reflecting a shift towards a more stable and simplified commission calculation process for agents [4]. - Alibaba Cloud has recently held a partner conference to upgrade its ecological strategy, aiming to make Alibaba Cloud the most profitable AI cloud for partners, with an increased focus on AI service incentives [4].