中国市场强劲增长驱动2024年全球NAD模块出货量同比增长14%

Core Insights - The global NAD module market is expected to see a 14% year-on-year increase in shipment volume in 2024, driven by the growing demand for embedded connectivity in passenger vehicles [1][3]. Group 1: Market Growth and Trends - The significant growth in the Chinese market, particularly from companies like BYD, Geely, Chery, and Nio, has led to an expansion exceeding 30% for Quectel and Fibocom [3][6]. - Continental is focusing on developing its own 4G/5G NAD modules based on Qualcomm's platform, which has contributed to its growth by reducing reliance on external suppliers [3][6]. - By 2030, 5G and 5G RedCap technologies are projected to account for nearly 90% of the total global NAD module shipments [3][8]. Group 2: Competitive Landscape - Qualcomm is expected to maintain its leadership in the NAD chipset market through competitive 5G pricing, despite the entry of new players like MediaTek, HiSilicon, and Samsung into the automotive 5G chipset sector [3][8]. - The transition from 4G to 5G is anticipated to be driven by more centralized architectures, digital cockpits, and advanced driver-assistance systems (ADAS L3+) [8].