前瞻布局+品质服务，一汽-大众车展亮出长期主义实力

Core Viewpoint - The article emphasizes that FAW-Volkswagen is navigating a competitive automotive market by focusing on long-term strategies, accelerating electric transformation, and enhancing user services to maintain stability and growth [1][2][10]. Group 1: Market Position and Strategy - The current market is characterized by a coexistence of fuel and electric vehicles, with fuel vehicle sales declining but still expected to exceed 10 million units in China [1]. - FAW-Volkswagen plans to maintain a dual approach of fuel and electric vehicles, aiming to provide high-quality products to consumers [1][10]. - The company has announced a strategic plan to launch 10 new models starting in 2026, including 5 pure electric, 2 plug-in hybrid, 2 range-extended hybrid, and 1 new fuel model, all tailored to Chinese consumer needs [6][10]. Group 2: Technological Advancements - FAW-Volkswagen is committed to a smart electric transformation, having invested over 10 billion yuan in this transition [6]. - The introduction of the CMP electric platform and CEA electronic architecture has reduced development time by 30% and decreased the number of control units by 30% [5][6]. - The ID.AURA, a pure electric concept car, showcases the collaboration between Chinese and German teams, reflecting the strategy of "In China, for China" [9]. Group 3: Product Quality and Safety - FAW-Volkswagen emphasizes the importance of high-quality products and reliable safety performance as key factors in gaining consumer trust [12][13]. - The new model, the all-new Land Rover, features advanced safety and driving assistance technologies, and is powered by the fifth-generation EA888 engine, which has improved power and reduced fuel consumption [14][16]. - The company conducts rigorous safety testing, including over 1,400 crash tests, to ensure product reliability [16]. Group 4: Customer Service and Market Confidence - FAW-Volkswagen has introduced "lifetime warranty on original parts" and "lifetime warranty on the entire vehicle" to enhance customer service and confidence [18][19]. - The company has a robust service network with 890 authorized dealers and over 18,000 service teams across China, ensuring convenient access to services for customers [19]. - In March, FAW-Volkswagen sold 154,000 vehicles, with fuel vehicle sales increasing by 1.4% year-on-year, indicating a stable market position [20].