研报 | 电竞需求强劲，2025年OLED显示器面板出货年增率上调至69%

Core Insights - The OLED display panel market is experiencing strong growth, with a projected shipment increase from 2.8 million to 3.4 million units in 2025, reflecting a year-on-year growth rate adjustment from 40% to 69% [1][3]. Group 1: Market Dynamics - Despite overall economic pressures, both buyers and sellers in the OLED display panel market maintain a positive outlook, continuing the momentum from a 132% growth in 2024 [1]. - The impact of tariff policies on the overall panel market is noted, but OLED display panels are less affected, primarily due to high acceptance among gaming players, prompting brands to expand their product lines [3]. Group 2: Key Players and Strategies - Samsung Display (SDC) and LG Display (LGD) dominate the OLED display panel supply, with SDC shifting focus to OLED displays as OLED TV panel growth encounters limitations [3]. - LGD, initially constrained by losses in the LCD business, has revised its shipment target for OLED display panels from below 700,000 to potentially 1 million units due to strong customer demand [4]. Group 3: Demand Drivers - Gaming brands like ASUS and MSI are aggressively promoting OLED display products, with ASUS expected to exceed a demand of 500,000 units, significantly increasing the demand for WOLED panels [4]. - The Chinese market's trade-in policy is stimulating domestic demand for OLED displays, encouraging local second-tier brands to expand their product lines [4].