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从球场卷到天上!赞助商挤破头!苏超这波操作让中超都懵了?
第一财经·2025-06-15 13:41

Core Viewpoint - The 2025 Jiangsu Province Urban Football League ("Su Super") is gaining significant attention and engagement, with various cities leveraging the event to boost local economies and tourism, showcasing innovative promotional activities and attracting numerous sponsors [1][13]. Group 1: Event Highlights - The fourth round of "Su Super" features impressive aerial displays, including over 1,000 drones in Nanjing and a formation of five planes in Yangzhou, enhancing the event's visibility and excitement [2][3][5]. - The attendance for the Yangzhou vs. Taizhou match reached nearly 20,000 spectators, indicating a strong local interest in the league [2][11]. Group 2: Celebrity Engagement - Football star David Beckham participated in a promotional event in Suzhou, energizing local fans by cheering in the local dialect [10]. - Renowned sports commentator Han Qiaosheng made a surprise appearance at the Yangzhou match, further elevating the event's profile [11]. Group 3: Sponsorship Growth - The number of sponsors for "Su Super" has surged from 6 to 20, with sponsorship fees reaching 3 million, highlighting the event's increasing commercial appeal [13][15]. - Major brands such as JD.com and Yili have joined as official sponsors, reflecting the event's attractiveness to large corporations [13][14]. Group 4: Economic Impact - Various cities are capitalizing on the event to promote tourism, with initiatives like free access to attractions in Wuxi and special dining offers in Changzhou and Huai'an [16][17]. - The Jiangsu Provincial Cultural and Tourism Department has launched over 1,800 cultural and tourism activities during the league, anticipating a total economic impact exceeding 300 million [17].