if椰子水交表两个月即通过港交所聆讯：2024年市占率超第二名七倍以上

Core Viewpoint - IFBH Limited (referred to as "if") is set to list on the Hong Kong Stock Exchange, having recently passed the hearing process, indicating strong growth potential in the coconut water market in China and Hong Kong [2][3]. Group 1: Company Overview - IF was established in 2013 and has evolved from General Beverage, which restructured its international business in 2022 to focus on the if and Innococo brands [3]. - The company has become the second-largest player in the global coconut water market, with a projected market share of approximately 34% in mainland China by 2024, significantly surpassing its nearest competitor [3][4]. - In Hong Kong, if has maintained a market share of about 60% since 2016, again outpacing its closest rival by a factor of seven [4]. Group 2: Product and Marketing Strategy - IF offers a diverse product range under the if and Innococo brands, including natural coconut water, other beverages, and plant-based snacks, with a total of 32 products planned for 2024 [4]. - The company employs high-profile brand ambassadors and collaborates with key opinion leaders (KOLs) to enhance brand visibility, particularly targeting Chinese consumers through platforms like Douyin and Xiaohongshu [4]. Group 3: Market Growth and Financial Performance - The Greater China ready-to-drink soft drink market is projected to grow from $138.4 billion in 2024 to $194.7 billion by 2029, with coconut water being the fastest-growing segment, expected to increase from $1.093 billion to $2.652 billion during the same period [5]. - IF's revenue is forecasted to rise from $8.7 million in 2023 to $15.8 million in 2024, reflecting an 80.3% year-on-year growth [6]. - The company's gross profit is expected to grow from $3 million in 2023 to $5.8 million in 2024, with gross margins improving from 34.7% to 36.7% [6]. Group 4: Future Plans and Use of IPO Proceeds - The net proceeds from the IPO will be primarily allocated to enhancing distribution capabilities, brand building, consolidating market presence in mainland China, and expanding into Australia, the Americas, and Southeast Asia [7].