月薪三万都嫌贵的西贝，最大金主是「两脚吞金兽」

Core Viewpoint - The article explores the transformation of Xibei into a children's restaurant, highlighting its appeal to families and the strategies it employs to attract young diners and their parents [3][12][39]. Group 1: Target Audience - Xibei's primary audience is preschool children, with its children's meals being highly favored by kids aged 1-8 [5][6]. - Parents often find themselves compelled to bring their children to Xibei, as kids express a strong preference for the restaurant [7][8]. - The restaurant's new slogan aims to establish a benchmark in the children's meal industry, indicating a shift in its core identity [8][12]. Group 2: Dining Experience - The dining experience at Xibei is designed to be child-centric, with a focus on providing entertainment and engagement for children [17][21]. - Staff members are trained to cater to children's needs, creating an environment that feels more like a playground than a traditional restaurant [17][30]. - Xibei offers various activities, such as DIY cooking classes and birthday celebrations, enhancing the overall experience for families [25][26]. Group 3: Menu and Pricing - Xibei's children's menu has seen significant growth, with a reported 415% increase in revenue from 2019 to 2022 [40]. - The restaurant has introduced specialized children's meals, which are marketed as "professional children's meals," emphasizing health and quality [33][39]. - Despite the focus on children's meals, there are concerns about the quality and portion sizes, with some items being criticized for being overpriced and not meeting expectations [10][35][60]. Group 4: Market Positioning - Xibei has repositioned itself from a traditional Northwestern cuisine restaurant to a family-oriented dining establishment, targeting families with an annual income of 400,000 yuan [42]. - The restaurant's strategy includes a dedicated team for children's meal development, reflecting its commitment to this market segment [42]. - Xibei's success in the children's meal sector is indicative of a broader trend in the restaurant industry, where children's meals are becoming a lucrative niche [50][52].