泡泡玛特王宁：快乐会是一个更大的市场，「无用」的东西才是永恒的

Core Viewpoint - The article discusses the success of Pop Mart and its founder Wang Ning, highlighting the company's evolution from a niche toy brand to a leading player in the consumer market, driven by innovative IP development and a deep understanding of consumer behavior [3][4][5]. Group 1: Company Overview - Pop Mart has transformed from a niche market player into a significant consumer brand, with its founder Wang Ning recently becoming the richest person in Henan province [3]. - The company has successfully created its own original IP products, making it one of the best-performing consumer companies in the Hong Kong stock market [3][4]. - Wang Ning emphasizes the importance of understanding market dynamics and consumer needs, which has allowed Pop Mart to thrive without facing significant competition for over a decade [4][5]. Group 2: Market Insights - The success of Pop Mart is attributed to the unique positioning of "trendy toys" as products that appeal not only to children but also to adults, creating a substantial market demand [4][5]. - Wang Ning identifies two critical advantages for Chinese companies: "Chinese manufacturing" and "Chinese market," which have contributed to Pop Mart's growth [4]. - The company has redefined consumer behavior by emphasizing the emotional aspects of purchasing, such as satisfaction and a sense of identity, rather than just functional needs [9][10][11]. Group 3: Business Model and Strategy - Pop Mart operates like a "record label" in the toy industry, focusing on discovering and commercializing talented artists to create unique products [27][33]. - The company has established both soft and hard barriers to entry, with soft barriers being the scarcity of artistic talent and hard barriers being the operational complexities of retail management [25][37]. - Wang Ning stresses the importance of respecting time and operational details in business, indicating that successful ventures require long-term commitment and meticulous management [38][41]. Group 4: Future Directions - Pop Mart aims for global expansion and diversification of its business around its IP, with a focus on increasing overseas revenue [72][76]. - The company has seen over 100% growth in overseas markets annually, with plans to expand its presence significantly, particularly in the U.S. market [75][76]. - Wang Ning believes that the future of the market lies in creating products that evoke happiness, suggesting a shift towards a broader emotional appeal in their offerings [68][72].