抱着“不做就会死”的决心，才能真正做好全球化

Core Viewpoint - The article emphasizes the importance of a mindset shift for founders when entering overseas markets, treating globalization as a critical strategy rather than a secondary option [2][4]. Group 1: Globalization Strategy - Founders must view overseas expansion as a "do or die" situation to succeed in global markets [2][4]. - The distinction between "going overseas" and "globalization" is significant; the former lacks focus and direction [6][8]. - Initial focus should be on specific regions that can drive value to other markets, with Southeast Asia and Japan identified as initial targets [9][10]. Group 2: Market Insights - Success in the U.S. market can provide credibility in other regions, as American clients value proven case studies [12]. - The U.S. market has a higher ceiling for revenue potential compared to other regions [13]. - Japan's market is predictable, but the pace of business is slower, requiring patience and understanding of local practices [15][17]. Group 3: Operational Challenges - A "business trip mentality" is insufficient for establishing long-term relationships in overseas markets; physical presence is crucial [19]. - Local hiring is essential for roles that require deep market understanding, while some technical roles can be filled by domestic teams initially [21][23]. - Language barriers are minimal compared to the challenge of starting from scratch in a new market [23]. Group 4: Competitive Advantages - Chinese teams possess unique advantages in technology, supply chain, and service responsiveness, which can be leveraged in the U.S. market [24][27]. - Focusing on customer success rather than just product performance is vital for building strong client relationships [36]. Group 5: Commercialization Strategies - Selecting clients carefully is crucial; targeting large enterprises can yield higher lifetime value (LTV) [39][42]. - Understanding and defining what constitutes a "big client" is essential for strategic growth [41][44]. - The importance of storytelling and marketing should not overshadow product development and customer engagement [47][48]. Group 6: Organizational Culture - Establishing an English-speaking work environment and using international tools are key milestones for assessing a team's readiness for globalization [49]. - A commitment to global expansion should be unwavering, even if domestic revenue is present [50][51].