河南“85后”步步为营，财富超过美团王兴

Core Viewpoint - The article highlights the remarkable journey of Pop Mart and its founder Wang Ning, emphasizing the importance of patience, adaptability, and a keen business sense in achieving success in the toy industry [1][2][3]. Group 1: Company Growth and Achievements - As of June 12, 2023, Wang Ning's family wealth reached $22.4 billion (approximately 160 billion RMB), making them the richest family in Henan province and one of the top wealth gainers globally [1]. - In 2024, Pop Mart's revenue surpassed 10 billion RMB, with a year-on-year growth rate exceeding 100%, and the total number of stores exceeded 500, including over 100 international locations [2][3]. - Pop Mart has successfully developed four major IPs—MOLLY, SKULLPANDA, CRYBABY, and LABUBU—creating a global trend in collectible toys and expanding into various entertainment sectors [2][3][14]. Group 2: Entrepreneurial Journey of Wang Ning - Wang Ning's entrepreneurial journey began in 2010 with a small retail store, which evolved into a significant player in the toy industry through a series of strategic decisions and adaptations to market demands [6][8][10]. - His background in small family businesses and early entrepreneurial experiences shaped his business intuition and approach to risk management [7][8]. - Wang Ning emphasizes the importance of learning from failures and adapting quickly to market feedback, which has been a cornerstone of Pop Mart's strategy [8][10][12]. Group 3: Business Philosophy and Strategy - The company operates on the principle of "doing decisions quickly, but doing things slowly," allowing for thorough execution and long-term planning [22]. - Wang Ning believes that the essence of entrepreneurship lies in managing details and optimizing operations, which he refers to as "the invisible fighting power" of the company [16][18][19]. - Pop Mart's approach to IP development is likened to nurturing artists, requiring time and patience to cultivate successful brands, rather than rushing to market [20][21]. Group 4: Future Outlook - By 2025, Pop Mart aims to solidify its position as a leading global cultural entertainment company, with plans to expand into theme parks, games, and films [14][22]. - The company is focused on building a sustainable business model that respects time and operational integrity, which Wang Ning believes is crucial for long-term success [23][24].