《哪吒2》，衍生品销售额或超千亿？

Core Viewpoint - The chairman of Light Media, Wang Changtian, predicts that the derivative sales of "Nezha: The Devil's Child" (referred to as "Nezha 2") will exceed 100 billion yuan, with overseas box office expected to surpass 100 million USD, marking the highest in 20 years [1][6]. Group 1: Box Office Performance - "Nezha 2" has a total box office of approximately 15.899 billion yuan, with overseas earnings of 396 million yuan, ranking fifth in global box office history [2]. - The previous record for China's overseas box office was held by "Crouching Tiger, Hidden Dragon," which grossed about 213 million USD globally, including 128 million USD in North America [3]. Group 2: Economic Impact and Market Potential - Wang Changtian estimates that the overall economic increment brought by "Nezha 2" could exceed 200 billion yuan [6]. - The developers, manufacturers, and sellers of "Nezha 2" derivatives have potentially achieved several hundred billion yuan in legitimate sales, with some product categories alone expected to generate over 100 billion yuan in sales [5]. Group 3: Industry Challenges and Recommendations - Wang Changtian highlights systemic issues in the Chinese film industry, such as producing too many films that do not meet audience demand, leading to a lack of competitiveness against other entertainment forms [7]. - He calls for a reduction in the number of films produced, an increase in their effectiveness, and a re-evaluation of film costs and production mechanisms [8]. - Wang suggests a reform in the profit distribution model within the industry, advocating for a shift in the revenue share towards producers, as current arrangements leave them with only about 33 yuan from every 100 yuan in box office revenue after deducting promotional costs [8]. - He emphasizes the need to reduce the dependency on box office revenue, which currently accounts for over 95% of film company income, proposing a more balanced approach where box office revenue should ideally represent only 50% of total income [8].