“存钱送LABUBU”喊停后，银行开始花式收服务费了？

Core Viewpoint - The article discusses the challenges faced by banks in a low-interest-rate environment, highlighting innovative marketing strategies and new service fees as responses to declining net interest margins and competition for deposits [1][24][35]. Group 1: Bank Marketing Strategies - Banks are increasingly using promotional activities, such as offering blind boxes for deposits, to attract customers amid declining interest rates [1][24]. - The "carbon account" initiative in Wuhan allows citizens to accumulate carbon reduction credits through green travel, which can be used to offset certain loan interests, although it primarily applies to consumer loans rather than mortgage loans [6][8][11]. - The marketing strategies reflect banks' "channel anxiety," as they struggle to maintain loan growth in a challenging economic environment, with housing loans decreasing by 9% in Q1 and further reductions in subsequent months [15][16]. Group 2: New Service Fees - Many small and medium-sized banks have introduced new service fees, such as transaction fees for interbank withdrawals and annual fees for credit cards, as a response to the pressure on traditional income sources [31][32]. - The trend of charging service fees is becoming more common, particularly among smaller banks, as they adapt to a low-interest-rate environment and seek alternative revenue streams [31][32]. Group 3: Competitive Landscape - The competitive landscape is characterized by price wars, with banks lowering interest rates on loans to attract customers, which can lead to financial risks if not managed properly [16][24]. - Some banks are resorting to "rebate" strategies, where they incentivize intermediaries to bring in loan business, although regulatory measures have been implemented to curb such practices [17][18][19]. - The article notes that as traditional methods of attracting deposits become less effective, banks are exploring new channels, including direct-to-consumer marketing on social media platforms [20][22]. Group 4: Global Banking Trends - The article draws parallels with global banking trends, noting that banks in developed economies have adapted to low-interest environments by increasing service fees, extending loan durations, and reducing workforce sizes [36][38]. - It suggests that Chinese banks may need to adopt similar strategies to navigate the challenges posed by a low-interest-rate environment and changing consumer behaviors [35][36].