“学士服、西游记装扮”Labubu受追捧，“宝妈、白领买得多”！99元Labubu撬动千元“娃衣”消费

Core Viewpoint - Labubu has emerged as a significant commercial opportunity in the toy and fashion market, with a growing consumer base and diverse product offerings, particularly in the "doll clothing" segment [1][21]. Group 1: Market Dynamics - Labubu's popularity has led to a surge in demand for related products, including doll clothing and accessories, with some sellers reporting sales increasing from dozens to hundreds of orders per day [3][10]. - The average price for Labubu dolls is around 99 yuan, making them accessible compared to traditional high-end dolls that can cost thousands, thus expanding the consumer base [1][22]. - The global doll clothing market is projected to reach approximately $1.8 billion in 2023, with an expected compound annual growth rate (CAGR) of 12% by 2025, indicating a shift towards mid-to-high-end products [23]. Group 2: Consumer Demographics - The primary consumers of Labubu products are full-time mothers and white-collar workers aged 30 to 40, who exhibit significant purchasing power and emotional spending behavior [21][23]. - A notable trend is that many consumers are willing to purchase multiple items at once, with some spending over 1,200 yuan on a series of doll outfits, reflecting a shift in consumer behavior within the doll community [22][23]. - Emotional consumption is prevalent among urban consumers, with many purchasing Labubu dolls as a form of self-comfort or stress relief [23]. Group 3: Production and Supply Chain - The production of Labubu doll clothing has faced challenges, including increased order backlogs and difficulties in sourcing materials, particularly high-quality fabrics that are often imported [11][24]. - The profitability of doll clothing sales is significant, with margins reported at around 30% for protective cases and 40% for doll outfits, highlighting the lucrative nature of this market segment [10][12]. Group 4: Intellectual Property Concerns - The rise of the doll clothing market has also brought challenges related to intellectual property, with instances of counterfeit products appearing on e-commerce platforms [24]. - Legal experts have noted that the use of Labubu's image in marketing or product design could lead to copyright infringement issues, emphasizing the need for sellers to navigate these legal complexities carefully [24].