Core Insights - Labubu is experiencing a surge in popularity, leading to polarized opinions; some view it as a "modern tulip," while others see it as a necessary emotional outlet for Generation Z, highlighting a generational divide in consumer values [1][2] - High premiums are being driven by capital through scarcity marketing and limited auctions, resulting in conflicts over purchases and rampant scalping, forcing ordinary enthusiasts to either pay inflated prices or withdraw from the market [1][16] - Beyond the debate of "bubble" versus "value," it is essential to recognize the rationality of emotional consumption while remaining cautious of the risks posed by capital speculation on the brand [1][15] Group 1: Criticism and Market Dynamics - Critics express confusion over Labubu's appeal, questioning its utility and design, with some labeling it as a mere plush toy [3][4] - A more pointed critique categorizes Labubu as part of a "tulip mania," suggesting that its prices are detached from intrinsic value and predicting an inevitable market crash [4][6] - Professional analyses focus on the blind box mechanism's "original sin," accusing the company of exploiting scarcity and randomness to stimulate speculative consumer behavior [7][10] Group 2: Emotional Consumption and Generational Divide - The phenomenon of Labubu's popularity cannot be solely attributed to blind boxes or celebrity endorsements; it reflects a deeper generational divide between "utility-driven" and "meaning-driven" consumption [11][15] - Labubu embodies emotional consumption, transforming products into "social currency" that conveys emotional recognition and identity expression, particularly among Generation Z [11][15] - The rise of subcultures like "doll circles" illustrates how young consumers engage with these products, seeking community and emotional connection rather than mere utility [13][15] Group 3: Market Overheating and Future Challenges - Recent trends indicate that the excitement surrounding Labubu has reached excessive levels, with prices for certain items skyrocketing beyond the reach of average consumers [16][17] - The financialization of Labubu has led to a distorted market, where genuine enthusiasts are priced out, and the emotional value of the product is compromised [16][17] - The ongoing debate about the blind box business model and its speculative nature raises concerns about the sustainability of Labubu's market position and the potential for future disputes [17][20]
火成这样了，为什么有人骂Labubu是郁金香？
凤凰网财经·2025-06-14 11:05