中金研究 | 本周精选：宏观、策略、房地产

Real Estate Industry - The real estate market is expected to stabilize gradually, divided into three phases: housing transaction volume, housing prices, and real estate investment [3] - The core point for entering a positive cycle is the upward shift in housing price expectations due to changes in supply and demand structure, which should be a key signal for market observation [3] - Policy measures need to be more decisive to facilitate stabilization, focusing on adjusting supply and demand structures and mitigating risks from enterprises [3] - The probability of a "medium policy" scenario for the real estate fundamentals in 2025 is high, with sales performance potentially exceeding expectations due to the prolonged effects of the 926 policy [3] - A recovery in total housing sales to historically reasonable levels could lead to significant upward potential, with new housing transaction volumes likely to see greater recovery [3] Strategy - The A-share market has shown signs of improvement in early 2025, but external uncertainties are rising, impacting market dynamics [8] - The expected market rhythm for the second half of 2025 is "steady first, then rise," with upward potential dependent on comprehensive policy support [9] - Investment focus should be on certainty in uncertain environments, including opportunities from capacity cycles, high-growth sectors with low correlation to economic cycles, and dividend-paying sectors [9] Macroeconomy - The GDP growth rate has improved while prices remain weak, indicating a widening demand gap due to restrained policy measures [18] - The real estate sector's drag on the economy is expected to continue narrowing, contributing to a "quasi-balance" recovery [18] - The core CPI inflation is anticipated to improve slightly in the second half of the year, but overall inflation is expected to remain weak [18] New Consumption Trends - Despite overall consumption being insufficient, new consumption trends are emerging, characterized by a shift towards quality and rational spending [23] - The Z generation is becoming a key driver of the new consumption wave, indicating a shift in consumer behavior [23] - The potential for consumption in lower-tier cities is increasing as the drag from real estate weakens [23]