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张雪峰“撤回一个停播”,高考志愿填报该不该报班?
凤凰网财经·2025-06-13 14:28

Core Viewpoint - The article discusses the rising trend and controversies surrounding the college entrance examination (Gaokao) application service industry, particularly highlighted by the actions of popular online educator Zhang Xuefeng, who temporarily halted his broadcasts before resuming them during the peak application period [1][6]. Group 1: Industry Overview - The Gaokao application service industry has seen a surge in demand, with various service packages available ranging from a few hundred yuan for basic information to over 20,000 yuan for comprehensive services [1][3]. - The industry is estimated to exceed 10 billion yuan in market value, based on the assumption that 3% of the 13.35 million Gaokao candidates seek application support, with an average service fee of 3,000 yuan [2][6]. - The presence of numerous educational institutions in this space has led to a competitive and somewhat chaotic environment, with varying service quality and pricing [2][4]. Group 2: Service Pricing and Offerings - Service packages vary significantly, with one institution offering a basic package for 6,800 yuan before exam results, increasing to 7,800 yuan afterward [3]. - A large educational institution offers packages starting from 7,000 yuan, with more detailed services priced at 20,000 yuan, emphasizing data support and personalized analysis [3][4]. - Independent consultants provide more affordable options, with services priced around 2,999 yuan, focusing on personalized support throughout the application process [4][5]. Group 3: Controversies and Concerns - The industry faces criticism regarding information asymmetry, with some parents questioning the value of high-priced services when much information is publicly available [6][8]. - Concerns have been raised about the effectiveness of these services, particularly regarding the lack of guarantees beyond simply securing a placement in a school [6][7]. - The article highlights the importance of aligning application choices with students' interests and long-term career goals, cautioning against blindly following trends or popular advice [8].