进驻日本8000+线下店，Babycare李阔却说不要“激情出海”｜厚雪专访

Core Viewpoint - Despite the current downturn in consumer investment, the outlook for emerging consumer brands remains positive, as brand establishment is a long-term process that leads to stable growth once achieved [2]. Group 1: Company Development - Babycare has successfully established itself in the Chinese market, achieving a top 3 market share in diapers and leading in baby wipes after starting with a baby carrier [5]. - The company has expanded into Japan, entering over 8,000 retail locations, including major chains, indicating a strategic approach to international growth [8][14]. - Babycare's founder emphasizes the importance of understanding local cultures and market rhythms when expanding internationally, highlighting a shift from aggressive growth to a more measured approach [9][13]. Group 2: Market Strategy - The company has adopted a full-category strategy, completing its initial expansion phase and entering a new stage of growth focused on international markets and organizational strength [9][44]. - Babycare's products have been well-received in Japan, with local consumers showing a preference for their offerings, which are perceived as innovative compared to existing products [18][32]. - The founder notes that many foreign brands have failed in China due to a lack of local market adaptation, suggesting that Babycare's success will depend on respecting local market dynamics [17]. Group 3: Future Outlook - Babycare is focusing on expanding its customer base and enhancing customer lifetime value, with a significant increase in black card membership users contributing to sales growth [42]. - The company is exploring new product lines, such as a sanitary napkin brand aimed at younger consumers, indicating a strategy to diversify its offerings beyond traditional baby products [46][49]. - The founder expresses a long-term vision for the company, aiming for sustainability and growth over the next century, reflecting a commitment to enduring brand legacy [70].