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日经BP精选:日本消费者怎么看中国品牌产品?
日经中文网·2025-06-13 03:14

Group 1 - The article discusses a survey conducted by Nikkei BP regarding Chinese brands in Japan, focusing on consumer perceptions and purchasing behavior [1][2] - A significant portion of Japanese respondents indicated that the primary factor influencing their purchasing decision is "affordability" [1][2] - Despite 80% of respondents expressing resistance towards purchasing Chinese brands, over 61% of those who have bought such products stated they would consider purchasing them again, highlighting a potential shift in consumer behavior [1][2] Group 2 - The survey reveals that a major challenge for Chinese brands in Japan is to eliminate negative perceptions related to safety and after-sales service [1][2]