Susie Wolff: From the Racetrack to the Business Side

Turnaround Strategy - Prioritizing talent acquisition by recruiting top performers from other teams, leveraging their expertise and experience [1] - Cultivating a winning culture by integrating individuals with a proven track record of success [2] - Setting achievable goals to foster trust and build momentum within the team [3] Financial Performance - Achieving profitability within three years through strategic partnerships and improved performance [3] - Securing a new title partner, leading to the acquisition of more commercial partners [3] Performance Improvement - Experiencing a shift in energy following the first race win of the season [2] - Building momentum gradually, leading to contention for the world championship within three years [3]