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Inside Nintendo’s High-Stakes Bet on the Switch 2
Bloomberg Originals·2025-06-05 23:00

Company Strategy - Nintendo's success with the Switch since 2017 has significantly boosted its share price [1] - The company is making a substantial investment in its new hardware release, the Switch 2, after eight years [1] - The Switch 2 is designed to be compatible with existing Switch games [1] Market Analysis - The estimated price of $450 for the Switch 2 positions it at the higher end of market expectations [1] - Potential trade war impacts could force Nintendo to increase the price of the Switch 2, potentially deterring consumers [1] Potential Risks - External threats, possibly referring to economic or political factors, could impact the success of the Switch 2 [1]