Susie Wolff's 30-Second Business Pitch

Value Proposition to Potential Partner - F1 Academy is a young initiative in its second season with significant global impact on motorsport [1] - Offers a brand visibility opportunity at F1 Grand Prix weekends, associating with positive change in the sport [2] - F1 Academy has strong broadcasters and growing audiences [2] Target Audience - Reaching a younger audience, aligning with Formula 1's evolving demographic [3] - Approximately 70% of the audience is female, exceeding the female representation in Formula 1 [3] - Attracting a new audience not traditionally engaged in motorsport [4]